Role: Brand Strategist & Designer
Scope: Brand revitalization, event branding, digital and print materials
The Feast of Fortune Gala is a high-profile fundraising event that has generated millions for healthcare in British Columbia. With an audience of 700+ distinguished guests, the event merges philanthropy with high-end culinary and cultural experiences.
I reimagined the event’s branding, modernizing its visual identity while maintaining cultural authenticity. My designs were so well-received that the client chose me to lead a long-term rebrand, moving beyond the traditional Chinese calendar theme.
Revamped the brand identity and style, elevating its presence and prestige
Designed custom event branding for digital and print platforms
Created marketing materials, including invitations, auction visuals, and stage graphics
Developed a long-term branding strategy, securing the client’s trust for future events
