Role: Lead Brand & Event Designer
Scope: Complete event branding, over 750 design elements, digital and print assets
XDS is a premier global summit connecting top video game developers with leading service providers. It fosters collaboration, knowledge sharing, and multi-million-dollar deals across four immersive days.
As the sole designer, I created the entire visual identity for XDS, shaping the brand experience across all touchpoints. From large-scale event signage to digital marketing assets, every design element was crafted to reflect the event’s energy, innovation, and global impact.
Designed 750+ unique assets for web, print, and event displays
Developed a cohesive visual identity reinforcing XDS’s industry leadership
Created mainstage visuals, exhibitor branding, and immersive event graphics
Delivered high-impact marketing materials, including ads, social content, and signage
Evolving the XDS 2025 Brand
The 2025 visual identity builds on the foundation of previous years while pushing the brand forward in a bold yet familiar direction.
The core elements—waves, shapes, and brand colors—remain intact, ensuring consistency while allowing for fresh interpretations. The waves now form the background, adding depth and layering to a bright, immersive theme. Meanwhile, the shapes take on a transparent, glass-like quality, symbolizing clarity, innovation, and the evolving state of the gaming industry.
Key Design Enhancements:
• Refined color palette with an emphasis on deep purples, evoking ambition, power, and prestige
• Wave-like motion creating a dynamic, premium feel
• New 3D glass elements, enhancing realism and depth
• Updated logo lockup for seamless brand integration while maintaining XDS’s corporate identity
This refined approach reflects the industry’s drive for honesty, transparency, and growth, capturing the mentality of going beyond ’25.