Role: Lead Brand & Event Designer
Scope: Full-spectrum branding, promotional materials, venue design
As the world’s longest-running offshore fireworks competition, this festival draws over 1.3 million attendees to Vancouver’s waterfront, generating over $265M in economic impact annually.
I led the design for all aspects of the festival, crafting a dynamic visual presence that elevated audience engagement and sponsorship visibility. My work spanned digital and print marketing, venue branding, and on-site experiences, ensuring a seamless and vibrant aesthetic across all touchpoints.
Designed all promotional and advertising assets (digital & print)
Created social media content that enhanced engagement and attendance
Developed venue & event branding and signage, from web banners to merch and ticket designs
Ensured brand consistency across all event visuals for a unified experience
